Ted Talk: Roey Sutherland

1. all value is subjective, BUT an intangible change can be just as satisfying as a physical change.
2. re brand the potato – changing its perceived value. [ Design change how people value an object]
3. We need to learn to appreciate things that already exist before creating new things.
4. He says “When you place a value on things like health and love and learn to place a material value on what you’ve previously discounted for being merely intangible … you realize you’re much, much wealthier than you ever imagined.”
5. Poetry is when you make new things familiar and familiar things new.
6. "We are perishing for want of wonder, not for want of wonders."
7. Small things has more value if you value it more.
8.  many flashy, expensive fixes are just obscuring better,
9. Expensive new stuff, it's expensive is not because that it worth that value, it's because of the design made you think it worth that much.
10. Designer should focusing more on making a old thing better rather than make new things,