Monday, September 18, 2017

Personal Logo Development Part 3



Personal Logo Development Part 2

 

Helvetica

1. Name 10 places where you see Helvetica in the movie.


     staples target sunshine book The office magazine jeep urban buses America airline




2. How would you describe Helvetica?


     space between the letters not bending simple the music of grouping the letters


3. Life as a designer…


     fighting the ugly.


4. Massimo compares typography to music. What is the distinction of both.


     space between the letters how they look together spread or compress,.which letter should be group together


5. What can Helvetica be used for? What does it communicate?


6. Helvetica is called a rational type-face- why?


7. What is typography?


    style in printed habit


8. List some [3-5] negative points about Helvetica as commented in the film.

Personal Logo Development Part 1